get more from running

For Zalando’s sponsorship of the 2025 Berlin Marathon, we created a campaign that celebrates what running gives back. Instead of focusing on the effort, we highlighted runner’s “mores” — from relationships and resilience to self-discovery and confidence.

Through storytelling led by seven influential runners, the campaign redefined the narrative of why people run, brought to life through films, OOH, organic social content, a concept store experience, a marathon cheer zone, brand partnerships, and two Strava challenges.

Zalando’s most successful running campaign to date and talked about everywhere from Sports Illustrated to Runners Alerts.

Directed by Francis Plummer, Photography by Wendy Huynh