choose running

Running isn’t always easy. Every runner faces the same question: should I say or should I go?

Our campaign turns that universal tension into storytelling. Over the span of a year, we developed this global campaign in a two-phase project, working with runners from around the world, including eight runners from Germany, the Netherlands, and Sweden, to capture the everyday battle between comfort and action, and the moment they choose to move.



Directed by Scottie Cameron, Photography by Theo McInnes & Melissa Schriek