step into the party

In 1999, Puma released the Mostro. It’s futurism aesthetic was quickly adopted in the Y2K scene, becoming a true underground classic in party culture.

We celebrate the shoe’s history through a contemporary lens of a night out partying in Berlin with the iconic Amelia Gray. Unfolding over the course of three drops, the campaign follows the journey of a night out, from the anticipation of getting ready, to the thrill of finding the party, and the inevitable afters.



Directed by Camille Boumans, Photography by Tereza Mundilová

Credits

Agency: Anomaly Berlin
Team: Justin Fly, Lina Rode, Kelsey Blake, Theresa Kaußner

Production: BWGTBLD
Director: Camille Boumans
Photographer: Tereza Mundilová

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gaggenau — symmetry

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