everything but the party

Our campaign tells the story of a night out through a single protagonist — Amelia Gray — without ever showing the party itself. Through a still campaign and social-first films released in three drops, we show the mood of the night in quick moments before, between, and after. Each vignette reflects a different vibe, time of night, and drop.

Directed by Camille Boumans, Photography by Tereza Mundilová