let the fun win


How do you make ads for fruit gummies that don't care about market research results and carry names like "Glotzer", "Superbrain" or "Saure Glühwürmchen"? Just the way they are. Because seriousness and boredom win too often. And we say: Let the fun win.

Photography by Eyecandy Berlin, Directed by Bart Timmer

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Kinda cute how sour (mad) everyone is.

 

Me: No candy this week. Trolli: LOL.

Everyone else: Mimimi. You: MjamMjamMjam.

What your stomach sees just before it’s happy.

Credits

Agency: Heimat/TBWA Berlin
Creative Director: Christian Lotz, Fabian Frauenderka
Copywriter: Gerrit Kotsiwos
Art Director: Theresa Kaussner

Production: CZAR
Director: Bart Timmer
Photographer: Eyecandy Berlin

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