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Every idea starts with a little spark of inspiration. And if you have the right smartphone, the smallest idea can become something big. We collaborated with four creatives – Noah Slee and 'A Song for You Berlin,' dancer Lotus Blu, artist Steffen Grap, and goldsmith Kiala Kanzi – to convey this message. And launch three new flip and fold phones.

Directed by Paul Herrmann, Photography by David Daub