the elevation of gravity

Gaggenau commands a gravity unlike any other luxury kitchen brand, drawing the world’s most discerning architects and interior designers into its orbit. During Milan Design Week 2024, as part of Fuorisalone, we transformed the brand’s platform For Those Who Know into an immersive experience at Villa Necchi Campiglio.

Titled The Elevation of Gravity, the concept explores the powerful attraction we feel toward objects crafted with uncompromising vision, masterful skill, and aesthetic precision. Manifested as an architectural installation and performance, the experience celebrated appliances not as functional tools, but as gateways to elevated moments and a life well lived. A force felt most strongly by those who know. Those who understand.

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